The Hidden Carbon Culprit
The paper industry continues to cop the brunt of the environmentalist anger when it comes to the evils of carbon emissions. Some of this is justified. But there is another CO2 monster lurking in the...
View ArticleInteresting facts on information and media
With technology advancing at such an incredible pace and the impact this is having on communications and media, it is no wonder we often feel overwhelmed. Damian Black @ Fosters sent me a link to this...
View ArticleEntertaining & communicating with customers in a connected world
At the AdForum CEO Summit in NYC early October this year I met Faris Yakob from Spies & Assassins, part of MDC & Partners. As part of his presentation on the agency he presented this video...
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Five reasons agency compensation should not be relationship based
Don’t get me wrong, measuring and managing a high quality relationship is important between agencies and marketers. But at the ANA Marketing Financial Management Conference last week in Phoenix,...
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Language gets in the way of marketing business strategy alignment
Concepts, big ideas, territories, tissue sessions, brain storming and more are all terms people use in marketing and advertising to describe various steps in the development process. The problem is...
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